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Curiosity is my driving force as person as well as a florist. For me the challenge is not to find the most beautiful and rare flowers but to find new ways to use the ordinary ones and show their beauty. This is often achieved by working with the flowers or colours that you like the least, to challenge your own prejudices and creativity.

Not to see limits and old traditions as obstacles; on the contrary, to see them as possibilities and inspiration to new ideas. And I always combine creativity in design, sales and business in my coaching programs. We need to be commercial to reach our audience and future customers.